Account Manager Tips

MARCH 23, 2021

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Differential pricing is rarely discussed in professional services although it is often implicit in key account management. So marketing is reliant on research and financial knowledge.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

MTD Sales Training

MAY 3, 2020

And if you can progress through each of the stages I’m about to describe below you can really make a huge difference to their business and your own profits. We cover a lot of material on how to be a trusted advisor within our Online Sales Training and our Key Account Management Training courses. Happy Selling!

Suppliers 140

Suppliers Procurement Key Account Management Profitability 140

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Shareholders and board/directors value growth, costs, profit and cashflow. Your client's procurement team is involved 3 to 6 months before the end of the contract. What makes their lives better?

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

SBI Growth

SEPTEMBER 15, 2012

Here “ future growth ” and “ potential profit ” are heavily weighted. Ask them about our Key Account Management practice. Many Fortune 100 executives have benchmarked finance, information technology, human resources and procurement. Define the scoring rules. And so it goes. Lastly, weight each criteria.

Procurement 117

Procurement Key Account Management Sales Finance 117

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. And Kapta is a key account management platform.

Account Management 98

Account Management Management Account Planning Co-Creation 98