Account Planning Key Account Management Shareholders Value Proposition 
Strategic Account Management Association
DECEMBER 3, 2020
As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. At the 2020 SAMA Annual Conference (held virtually Nov.
Account Manager Tips
JUNE 29, 2021
Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Knowing that means you can work out what they value and what you need to measure your impact. Shareholders and board/directors value growth, costs, profit and cashflow.
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