Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

Sales 52

Sales B2B Decision-making CRM 52

Arpedio

JANUARY 5, 2024

In the dynamic terrain of sales, forging a path to success is an intricate dance of strategy, customer insight, and relentless pursuit of growth. Central to this quest is the art of strategic account planning , a methodical approach that marries sales strategy with customer relationship management to foster business growth.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

ProlifIQ

JUNE 21, 2023

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

Account Management 52

Account Management Management Account Planning Stakeholders 52

DemandFarm

JULY 20, 2023

Powering Progress: The 30-60-90-Day Blueprint for Key Account Excellence The 30-60-90-Day Blueprint: Your Path to Key Account Success Your Guide to Key Account Excellence. Learn how the 30-60-90-Day Blueprint powers progress, fostering sustainable business growth.

Key Account Management 40

Key Account Management Account Management Meetings Account Strategy 40

SmartKarrot

NOVEMBER 17, 2022

Work closely with Growth management to align on strategies, renewal forecasting, coverage plans, and account opportunities (i.e., Reduce churn and drive new business growth. Closely collaborate with cross-functional teams (sales, marketing, product) to plan and deliver customer delight & account growth.

Customer Success 19

Customer Success Account Growth Customer Experience Account Planning 19

SmartKarrot

AUGUST 24, 2021

Manage customer success activities, on-boarding and adoption, customer success management, renewals, cross-sell/up-sell sales leads, and customer advocacy. Partner with the marketing team to map the customer journey and develop an automated customer outreach and communication cadence to maximize subscriber retention rates.

Customer Success 19

Customer Success Stakeholders Account Strategy Business Growth 19