KAM With Passion
NOVEMBER 11, 2020
What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. In order to understand their customer needs, in good like in bad times, suppliers need to run regular Business Reviews with them.
Account Manager Tips
OCTOBER 11, 2021
Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Warwick Brown // Account Manager Tips. Doesn't communicate Key accounts have vast networks of stakeholders (internal and external).
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Cosawi
FEBRUARY 27, 2023
These communication opportunities are key to personalized, targeted connections. Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.
Jermaine Edwards
NOVEMBER 25, 2021
Failure to communicate with stakeholders for change management. They may come from a range of places: customers, their suppliers, your suppliers, managers, senior managers, employees, your immediate team, support functions e.g. Finance, HR, Purchasing etc, shareholders, government, regulatory bodies, the general public, trade unions.
Jermaine Edwards
APRIL 3, 2020
Experienced thinker/strategist* Negotiator* Sponsor* (typically an executive) Legal Data analyser or risk manager* Technical Enforcer Change Manager* Relationship Manager(s) (ideally the one serving the customer unless they’re part of the problem)* Partners/suppliers. Four – Communicate the change. Communication is critical.
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