Account Strategy Communication Decision-making Suppliers 
KAM With Passion
NOVEMBER 11, 2020
By talking to each other and by making sure that conversations are meaningful to both parties. What is true in the private life is true in business as well, especially between a supplier and their customers. They need their suppliers to come to them with a “seek to serve” mentality. How are strong relationships built?
Jermaine Edwards
NOVEMBER 25, 2021
A lot has changed in those five years from new strategies and technologies, to of course the pandemic that completely changed the way we engage and serve our customers. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?
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Cosawi
FEBRUARY 27, 2023
As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. At another point, decision remorse may be setting in. Is ABM strategic or tactical?
Jermaine Edwards
APRIL 3, 2020
This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile. Selecting the right team and identifying those resources makes a big difference. Two – VUCA Decision Making. Identify the exact problem you need to solve.
Account Manager Tips
OCTOBER 11, 2021
You need to take charge, make decisions and set goals for your customers so they can achieve success. Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. What changes should we make? How do we make changes? Only the ones you want to keep!
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