Jermaine Edwards

MARCH 17, 2020

How good are you at promoting internal collaboration and communication between customers? Core question: How are we making ourselves easy to choose as a partner? At some stage in your customer relationship, your customer will make decisions on the future use of your services. How good is your communication?

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

KAM With Passion

NOVEMBER 11, 2020

By talking to each other and by making sure that conversations are meaningful to both parties. The evolution of social and economic parameters or business models and the disruption caused by the sanitary crisis do not make them less important. Business Reviews in a Key Account Management context. On the contrary.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. An end-to-end technology solutions: Covering pre and post-sale engagements makes kam technology different.

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Jermaine Edwards

APRIL 16, 2020

Every person and every organisation is currently seeking to make one or all of these adaptations. To make thoughtful changes quickly without impeding or restricting current operations. For your business, and particularly the view of who you’ll become to your customers, you must look at the actions and decisions you make more carefully.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Miller Heiman Group

JANUARY 31, 2019

On face value, that may sound good, but merely meeting expectations actually has the effect of making you, as an individual seller, indistinguishable from the rest. You should be aiming to develop and communicate a vision for the future of the account relationship with a genuine focus on demonstrable value.

Account Planning 83

Account Planning Decision-making Account Strategy Prioritization 83

ClearPoint Strategy

FEBRUARY 11, 2022

Use our guide to make sure that your strategy meetings are the ones that people look forward to (and dare we say, the ones that are fun). After all, a key part of a successful strategy implementation process is getting everyone “rowing in the same direction.” Are you making progress toward these goals?

Meetings 98

Meetings Decision-making Leadership Facilitation 98

Jermaine Edwards

MAY 18, 2020

It’s knowing this that helps you to make better decisions. Arguably every sale we make has an element of risk to the person in front of us. During your customer conversations you need to be aware of these internal and external factors that drive decision making influence. Don’t wait for this.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

It’s knowing this that helps you to make better decisions. Arguably every sale we make has an element of risk to the person in front of us. During your customer conversations you need to be aware of these internal and external factors that drive decision making influence. Don’t wait for this.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Red Star Kim

JUNE 7, 2023

Competitor strategies had to be inferred from the wide range of publicly-communicated content. Furthermore, many large, complex firms had different strategies at both sector and service levels without a unifying firm strategy. This enables early action to position your firm appropriately.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Clarity Engagement Solutions

APRIL 26, 2021

Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. So, why wait?

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

Pharmaceutical companies can embrace a compelling opportunity to make a strategic and critical shift. And they need to talk as a way to make sense of and validate their own re-worked strategies for moving forward. We take the complex and make it simple. Things have changed. Priorities have shifted. So, why wait?

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

And the need to accelerate the shift from transactional sales pitches aimed at promoting a product to a physician for an unmet patient need to creating solutions designed for a broader set of account stakeholders, has been a nagging factor for every pharma commercial organization. Things have changed. Priorities have shifted.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

The need to accelerate the shift from transactional sales pitches aimed at promoting a product to a physician for an unmet patient need to creating solutions designed for a broader set of account stakeholder, has been a nagging factor for every pharma commercial organization. We take the complex and make it simple. Things have changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

DemandFarm

NOVEMBER 22, 2024

Data-Driven Decision-Making Effective KAMs use data to stay one step ahead. Monitoring Progress against KPIs Growth Planning: Do they proactively work with economic decision makers to co-create value-driven growth plans? FREE Performance Report Card for Key Account Managers Category Criteria Rating (1-5) Comments / Examples 1.

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

Arpedio

JANUARY 4, 2024

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

Sales 52

Sales B2B Decision-making CRM 52

Brooks Group

DECEMBER 27, 2022

We often hear of sales managers tracking how many calls a salesperson makes without making a distinction between the type of calls being made. Prospecting calls, providing samples or demos, and presenting solutions to decision-makers are all examples. This will make coaching conversations much more efficient and effective.

Sales 83

Sales Sales Leadership Leadership CRM 83

Cosawi

JANUARY 24, 2025

With evolving skillsets required for KAMs and the complexity of customer needs, Marketing must step up as a co-orchestrator of the account strategy, leveraging insights, foresight, and data to support solution creation. Showcase success stories: Demonstrate how integrated account teams deliver impactful results.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

DemandFarm

JULY 26, 2023

Lack of Personalization and Tailored Strategies Even as you classify and tag your accounts in different categories, it’s important to remember that you are dealing with people. They include buyers, managers, and senior decision-makers. Your key clients need to be assured of potential returns before making any major investments.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Hubspot Sales

JULY 1, 2019

As the number of people involved in the purchasing decision rises, so does the need for a multi-threaded, or ABS, approach. If your average sales cycle lasts three or more months, ABS makes sense. Were there any relationships that ultimately didn't impact the decision? How to Use Content in Account-Based Selling.

Stakeholders 96

Stakeholders Sales Finance Decision-making 96

SBI

APRIL 4, 2018

Sales managers use the output from the tools to shift the emphasis of their interventions towards coaching, and business leaders have detailed data at their fingertips to inform decision making. For many companies the lack of forecast accuracy is hampered by low predictability and consistency in their pipeline decisions.

B2B 20

B2B Sales Decision-making Account Planning 20

Corporate Visions

JANUARY 23, 2020

But while you’re having a quarterly business review with your customer about utilization metrics and project status updates, that same customer’s name is moving through your competitor’s sales funnel—being targeted with marketing campaigns, discussed in sales forecasts, and being put through account strategy planning sheets.

Customer Success 52

Customer Success Decision-making Account Strategy Account Management 52

Cosawi

FEBRUARY 27, 2023

As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. At another point, decision remorse may be setting in.

Marketing 52

Marketing Suppliers Account Planning Investors 52

ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” Here is where account planning can really make or break your selling strategy. How can you provide support and guidance?

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

ProlifIQ

JUNE 21, 2023

It requires thorough analysis, research, and insights to identify the right accounts and formulate effective account management strategies. By leveraging data, market research, and customer insights, account managers can make informed decisions, identify growth opportunities, and mitigate risks.

Account Management 52

Account Management Management Account Planning Stakeholders 52

DemandFarm

APRIL 26, 2023

Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. They must be able to communicate effectively with different stakeholders and adapt to the client’s changing needs and expectations.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

ProlifIQ

OCTOBER 4, 2023

This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts. Customer Segmentation One of the first steps in crafting your account strategy is customer segmentation. Make sure you have clear measures for the customer, but also your team!

Account Management 52

Account Management Management Account Planning Key Account Management 52

Arpedio

JANUARY 5, 2024

In the competitive landscape of today’s market, understanding the trifecta of sales targets , business strategy , and client dynamics can propel a sales team’s success exponentially. Let us delve into the specifics that underscore the potency of a carefully crafted account strategy.

Account Planning 52

Account Planning Value Proposition Account Management Sales 52

Arpedio

JANUARY 11, 2023

Let’s break it down: So, account management is the process of providing your customers with the best service, support and show opportunities for improvement. The practice involves managing relationships with customers and clients, and keeping them happy by making sure that their needs are met. What Does an Account Manager Do?

Account Management 52

Account Management Management Key Account Management B2B 52

Cosawi

DECEMBER 28, 2021

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Contribute to, and have accountability for, the account plan.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

OCTOBER 17, 2022

Therefore, as your business continues to scale up, account mining can help align your organization’s growth and future opportunities with the needs of existing customers. Furthermore, account mining also enables your business to include customers in every step of day-to-day decision-making processes.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

DemandFarm

MAY 12, 2023

By prioritizing these accounts you’ll have a better understanding of how to allocate resources. Developing account strategies and objectives After your key accounts are identified, you will need to develop customized strategies and objectives for each.

Global Accounts 52

Global Accounts Account Management Management Logistics 52