ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” This should include a customer relationship management (CRM) system, an account planning tool , sales engagement software, or a marketing automation tool.

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

Revegy

JULY 17, 2018

Without comprehensive, well thought out account plans, companies are missing out on major revenue opportunities and risk losing some of their largest clients. But it’s not just about reporting structures’ — it’s about the politics and who influences whom throughout the organization.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

SBI

AUGUST 7, 2018

In each interview, we ask several questions about how their solution can change a sales organization in a significant way. They also found that only 18% of B2B companies were happy with the quality of their account strategies for their most important customers.

Digitalization 38

Digitalization B2B Sales Leadership Account Strategy 38

SBI

APRIL 4, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Garry Mansfield , Founder of Outside In Sales & Marketing. Finally we help sales leaders to coach more effectively.

B2B 20

B2B Sales Decision-making Account Planning 20