ProlifIQ

NOVEMBER 9, 2022

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” This should include a customer relationship management (CRM) system, an account planning tool , sales engagement software, or a marketing automation tool.

Leadership 52

Leadership Account Planning Sales Leadership Stakeholders 52

Brooks Group

DECEMBER 27, 2022

Reps could be making prospecting calls, sales calls, performing account reviews, calling to upsell/cross-sell, or simply reaching out because the contact appeared on a “Not Contacted” report within the CRM. . Do more with your CRM. Once you have a clear selling system in place, put those benchmarks as stages in your CRM.

Sales 77

Sales Sales Leadership Leadership CRM 77

Revegy

JULY 17, 2018

A good strategic account program requires a clear understanding of the customer’s internal structure, personnel and decision-making process, including the buying centers with responsibility for initiatives and budgets.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

SBI

AUGUST 7, 2018

They also found that only 18% of B2B companies were happy with the quality of their account strategies for their most important customers. AccountPlan helps salespeople to accelerate their engagement strategy and DealSheet creates a focused deal strategy that can help to shorten sales cycles.

Digitalization 38

Digitalization B2B Sales Leadership Account Strategy 38

SBI

APRIL 4, 2018

We help B2B companies to significantly lift sales team productivity by focusing their efforts on the activities that advance an account relationship or opportunity position. Finally we help sales leaders to coach more effectively. Garry: First is to focus on sales leadership.

B2B 20

B2B Sales Decision-making Account Planning 20