Upland
FEBRUARY 3, 2023
Relationship mapping refers to the process of outlining the inner workings of an organization – the decision makers, influence, and political structure – to ascertain the path of least resistance to building meaningful relationships with stakeholders. With relationship maps, however, you can get more specific about your goals.
Upland
MARCH 2, 2023
In fact, for large B2B enterprises, their revenue growth moving forward will be based largely on the strength of their relationships with existing accounts. Account planning in Salesforce is one of the best ways effective sales leaders can ensure they are staying ahead of the game given the current headwinds.
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Arpedio
JANUARY 4, 2024
In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.
Upland
MARCH 19, 2021
While sophisticated B2B sales leaders and organizations have been doing account planning for years, most can’t clearly report KPIs around this whitespace and the potential pipeline from current accounts. This whitespace view and potential pipeline should be in your CRM, not trapped in Excel. It’s easier than it sounds.
Arpedio
MARCH 26, 2024
Before diving into the intricacies of pre-sales strategy, it’s essential to grasp its definition, significance, key components, objectives, and how it differs from sales and post-sales strategies. By understanding customer pain points and objectives, organizations can tailor their offerings to deliver maximum value and relevance.
PandaDoc
APRIL 21, 2023
Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.
SalesPop
MARCH 19, 2021
An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. In businesses as a whole, though, over 60 percent do not even engage in account planning.
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