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Relationship Mapping for Your Accounts – Strategy Guide

Upland

Relationship mapping refers to the process of outlining the inner workings of an organization – the decision makers, influence, and political structure – to ascertain the path of least resistance to building meaningful relationships with stakeholders. Creating a Relationship Map in 5 Steps 1. Naturally, they’re a seller’s primary focus.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical if we wish to leverage the role as an accelerator and create executive accountability within the account team.

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Whitespace – the missing sales metric that can mean success or failure

Upland

While sophisticated B2B sales leaders and organizations have been doing account planning for years, most can’t clearly report KPIs around this whitespace and the potential pipeline from current accounts. Somehow, you need to gather all the disparate elements scattered across the organization and then visualize the whitespace.

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Salesforce Account Planning: Turn Data Into Relationships 

Upland

While Salesforce does offer plenty of great features, many enterprises will need to complement their CRM with account planning technologies and capabilities that uniquely fit their own business challenges. Account planning as a practice is best done with Salesforce. But once successfully adopted, it offers its share of benefits.

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In this article, we delve into the success story of Thales, a complex global organization serving various business segments, as they harnessed the potential of ABM to enhance customer intimacy and relevance during challenging times. These sponsors not only provide buy-in but also actively participate in the ABM strategy.

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Maximize Sales with Effective Account Mapping Strategy

Arpedio

In the competitive world of B2B sales, harnessing the power of an effective account mapping strategy is key to sales optimization and revenue growth. As businesses vie for market dominance, an articulate account strategy empowers organizations to deepen customer relationships and scale their operations effectively.

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Strategic Account Management

ProlifIQ

By focusing on these key accounts, businesses can get more return on investment and establish long-term partnerships. A successful strategic account management strategy begins with a deep understanding of the role strategic accounts play in an organization’s success.