KAM With Passion

NOVEMBER 11, 2020

What is true in the private life is true in business as well, especially between a supplier and their customers. As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. Third, in a difficult time, customers need support.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Jermaine Edwards

MAY 27, 2020

Despite this, you can be the expert on delivering results for your customers. To do this doesn’t require you knowing everything about the customer. It requires you understanding the things that matter most and that influence your customers success. Being the expert requires work, and it’s not for everyone.

Key Account Management 195

Key Account Management Account Management Innovation Financial Services 195

Revegy

JULY 17, 2018

According to SiriusDecisions, a global B2B research firm focused on sales strategy, a critical component of a great account plan is charting the product landscape in the account by listing the closed, active and potential opportunities for each buying center, and then grouping opportunities by product or service categories.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

Jermaine Edwards

APRIL 3, 2020

Experienced thinker/strategist* Negotiator* Sponsor* (typically an executive) Legal Data analyser or risk manager* Technical Enforcer Change Manager* Relationship Manager(s) (ideally the one serving the customer unless they’re part of the problem)* Partners/suppliers. You don’t need to have all these roles on your team.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130