Account Strategy Customer Value Decision-making Leadership 
Strategic Account Management Association
OCTOBER 26, 2021
We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Let us define what we mean by agile leadership.
Cosawi
DECEMBER 28, 2021
We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Contribute to, and have accountability for, the account plan.
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Jermaine Edwards
MAY 18, 2020
It’s knowing this that helps you to make better decisions. Customer relationships should ideally be, a mutually understood respected partnership that is highly valued and sought after by both parties. This mode is a reactional position of waiting for something to happen or a customer to bite onto a hook of content bait.
Jermaine Edwards
MAY 18, 2020
It’s knowing this that helps you to make better decisions. Customer relationships should ideally be, a mutually understood respected partnership that is highly valued and sought after by both parties. This mode is a reactional position of waiting for something to happen or a customer to bite onto a hook of content bait.
Cosawi
FEBRUARY 27, 2023
As part of our customer buying journey mapping work, we have delved deeper not only into where the customer is headed, but what their state or mindset is at each given step as they progress on their decision making. For example, at one point in the journey, the customer may be ambivalent or frustrated.
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