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Relationship Mapping for Your Accounts – Strategy Guide

Upland

Relationship mapping refers to the process of outlining the inner workings of an organization – the decision makers, influence, and political structure – to ascertain the path of least resistance to building meaningful relationships with stakeholders. The political landscape within the account will be much, much more complex. 3.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Let us define what we mean by agile leadership.

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How to Better Align Sellers and Leadership

ProlifIQ

According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” Here is where account planning can really make or break your selling strategy. What Sales Leadership needs from Sellers: And now the inverse.

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Transformation through Agile Leadership

Cosawi

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. When done right, strategic account sponsorship begs to have a very different definition. Contribute to, and have accountability for, the account plan.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Forsters’ industrial real estate thought leadership A UK law firm (with a focus on real estate and private wealth) conducted research into the real estate sector – typically a role undertaken by property firms. I particularly like the wheel of insights and services for the C-suite role.

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The 8-Part Guide To Leading A Successful Strategy Meeting

ClearPoint Strategy

Use our guide to make sure that your strategy meetings are the ones that people look forward to (and dare we say, the ones that are fun). After all, a key part of a successful strategy implementation process is getting everyone “rowing in the same direction.” Are you making progress toward these goals?

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Key Account Management: The Ultimate Guide

Hubspot Sales

How to write a key account management plan. Some final thoughts on making your key account management strategy a success. Key Account Management. Key account management is the process of building long-term relationships with your company's most valuable accounts. How to Identify Key Accounts.