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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. The elements of creating a customer crisis action path are below and here as a downloadable PDF. Since then, Best Buy has grown profitably every year.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

When well-executed, account-based marketing provides a pathway to anticipating where the customer is trying to go and helping the customer get to where they want to go sooner, less expensively and with greater value realization. In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success. Download the Stakeholder Mastery Checklist plus get invited to future events on stakeholder mastery. If you’d like help and access to the FULL stakeholder mastery tools and training?