Account Strategy Marketing Profitability Suppliers 
Cosawi
FEBRUARY 27, 2023
In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). Most would agree.
Account Manager Tips
OCTOBER 11, 2021
Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Doesn't understand their value proposition A bad key account manager relies on marketing for messaging. Only the ones you want to keep!
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Jermaine Edwards
MAY 27, 2020
Know your customers market. The quality of your understanding of your customers market will determine the impact you can have with, and for your customers within their own business. There are three influencing market areas. They are: Market Impact (I) Market Change (C) Market Strategy (S).
MTD Sales Training
NOVEMBER 13, 2017
I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. – Treat all accounts the same way.
Jermaine Edwards
NOVEMBER 25, 2021
Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success. Such as marketing, operations or other? Due to their sponsorship interest, and both positive and negative influence, it is wise to have a stakeholder plan in place.
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