Red Star Kim

FEBRUARY 6, 2023

Client Relationship Management (CRM) systems are the foundation upon which the success of professional services firms’ marketing relies. (Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ). Data is the lifeblood of both traditional and digital marketing.

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Red Star Kim

NOVEMBER 18, 2022

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

DemandFarm

JULY 26, 2023

AI-powered tools can also enable your own decisions regarding the selection of key accounts, their retention and acquisition of new clients. Make sure that the client has the opportunity to give feedback, clarify doubts, and communicate changes.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

SmartKarrot

JANUARY 16, 2024

Impact on business strategy: Streamlined processes directly translate into improved customer satisfaction and prolonged client relationships. Business Impact Metrics: Metrics such as churn rate, retention rate, and lifetime value offer a holistic view of customer relationships.

Customer Success 8

Customer Success Artificial Intelligence Decision-making Prioritization 8

SmartKarrot

JANUARY 16, 2024

Impact on business strategy: Streamlined processes directly translate into improved customer satisfaction and prolonged client relationships. Business Impact Metrics: Metrics such as churn rate, retention rate, and lifetime value offer a holistic view of customer relationships.

Customer Success 8

Customer Success Artificial Intelligence Decision-making Prioritization 8

Insightly

JANUARY 2, 2024

Focused sales reps find more time for prospecting, customer acquisition, and upselling, which results in a healthier pipeline. Intuitive record-linking To build new relationships that align with your corporate vision, you should carefully examine the existing relationships that have led to your current success.

CRM 52

CRM Co-Creation Onboarding Decision-making 52