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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Who is your customer? What does your customer value? On the task aspects, it’s worth remembering the five questions every leader should ask (Peter Drucker About Peter Drucker * Drucker Institute ): What is your mission? What results do you seek? What is your plan?

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Revenue churn: What it is + how to calculate it

Zendesk

Revenue churn measures the monthly recurring revenue (MRR) loss from existing customers over a specific period. This metric focuses on customers who have canceled or downgraded their monthly subscriptions. Revenue churn is most relevant for software-as-a-service (SaaS) companies or subscription-based businesses.

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How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Michael Schrage. Adam Ramshaw.

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News: @ClearSlide Delivers Data-Centered Email Outreach and Improved Content Feedback

SBI

Optimize your outreach efforts with artificial intelligence (AI). Powered by artificial intelligence, ClearSlide makes it seamless to discover and communicate the best content and gain critical insights into how customers engage. Nancy – Click ‘custom content sections’ tab below.

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Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

SBI

The acquisition extends Brainshark’s position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the highest level. Nancy – Click ‘custom content sections’ tab below.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Prospect Intelligence. About Seismic.