Acquisition B2B Sales Environment Value Selling 
KAM With Passion
MARCH 28, 2022
In another post, I have introduced 3 complementary capabilities organisations need in a B2B world and presented them as a pyramid. The series of posts on Complex Sales is about the bottom of the pyramid. How complex is a complex sale situation? Green belt situation example: Acquisition of a CRM system . Here is why.
DemandFarm
APRIL 13, 2023
Cross-selling The process of selling related products or services to existing customers, typically with the goal of increasing revenue and customer lifetime value is called Cross-selling. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.
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