SBI

DECEMBER 14, 2021

Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data.

B2B 56

B2B Digitalization Decision-making Healthcare 56

DemandFarm

APRIL 13, 2023

Cross-selling The process of selling related products or services to existing customers, typically with the goal of increasing revenue and customer lifetime value is called Cross-selling. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

SBI

OCTOBER 28, 2020

Expanding its global presence and adding customers like Barclaycard, Pitney Bowes and Avalara, the acquisition further enforces Mediafly’s commitment to placing content at the center of everything it does, helping customers create an optimal buyer engagement experience that accelerates the path to purchase and drives revenue.

Marketing 48

Marketing Sales Healthcare Acquisition 48

SBI

OCTOBER 27, 2020

If your B2B solution isn’t the cheapest, you would be wise to follow a similar path, to create a better buying experience. Tom “The ROI Guy” Pisello is an entrepreneur, speaker, and author of the book Evolved Selling™: Optimizing Sales Enablement in the Age of Frugalnomics.

Facilitation 43

Facilitation Communication B2B Decision-making 43

KAM With Passion

MARCH 28, 2022

In another post, I have introduced 3 complementary capabilities organisations need in a B2B world and presented them as a pyramid. In the world of B2B sales, the term of complex sales is a well-accepted term but what does it mean exactly? Let’s look at a few typical B2B sales situations and match each of them with a judo belt.

Procurement 130

Procurement Stakeholders CRM Government 130