SuperOffice

JULY 5, 2022

Tough negotiators (B2B buyers refuse four offers before accepting the best one). There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Loyal Customers are More Profitable. ACQUISITION.

B2B 129

B2B Marketing Acquisition Media 129

Zendesk

MAY 19, 2022

Business to customer (B2C). Business-to-customer (B2C) refers to sales that happen between businesses and individual consumers. B2C sales include your typical purchases from various stores—clothing, furniture, groceries, and everyday essentials. Customer acquisition cost (CAC). Profit margin. Forecasting.

B2C 98

B2C Sales CRM Profitability 98

Zendesk

JUNE 28, 2022

However, it’s worth training your top sales reps to become great at enterprise sales because they tend to yield high profits. Enterprise processes often mean a higher cost of customer acquisition, a longer sales cycle, and a tougher audience for sales pitches. Sandler Training. B2B sales training.

Sales Training 52

Sales Training B2B Sales Profitability 52

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. Amarachi Ogueji. Dana is also a founding member of CS Insider.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Hubspot Sales

AUGUST 21, 2023

Negotiation: Both sales reps and decision-makers discuss pricing details and feature needs. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Reduce customer acquisition costs. Close: A deal is agreed upon and your prospect turns into a customer.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

NOVEMBER 21, 2018

Negotiation: Both sales rep and decision makers discuss pricing details and feature needs. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. As a business owner , you’ll also need to optimize your customer acquisition cost.

Marketing 139

Marketing Advertising Decision-making Brainstorming 139

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20