Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). Traditional marketing models (e.g.

Media 130

Media Marketing B2C Stakeholders 130

Nutshell

AUGUST 21, 2020

To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. 360 Learning is a digital learning platform that focuses on peer learning to help companies onboard and train their employees.

Marketing 142

Marketing Onboarding Media B2C 142

PandaDoc

JUNE 11, 2024

Compared to B2C (business-to-customer) selling, B2B selling is much more complex. Reliable revenue: Because B2B buyers aren’t as fickle as B2C buyers, you can rely on them to make regular orders, generating predictable revenue. Unlike B2C, B2B supplier sales are made in large quantities.

B2B 52

B2B B2C Sales Decision-making 52

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. Amarachi Ogueji. Daphne Lopes. Donna Weber. Kellie Capote.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Hubspot Sales

AUGUST 21, 2023

Use go-to-market strategy templates Launching a new product or service can get overwhelming very quickly, especially when there are many moving parts and stakeholders. When your customer has reached this stage, they should be delighted with a painless onboarding process and friendly customer service options.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. A close look at the B2B customer account journey in a multi-stakeholder organization. As a B2B company, you still have clients and a client journey even though you sell to other businesses rather than consumers directly, as in the B2C world.

B2B 10

B2B Onboarding Customer Success B2C 10

SmartKarrot

OCTOBER 26, 2022

Then, adjust your acquisition techniques, as necessary. Since this is a corporate decision, you should consult with other departments of the organization, like the marketing team, a customer success team , and business stakeholders. From customer acquisition to revenue, they may be seen at every stage of the customer journey map.

Account Management 11

Account Management B2B Management Advertising 11