Arpedio

JANUARY 3, 2024

These roles may sound similar, but they come with distinct responsibilities, skill sets, and impacts on client relationship management. An Account Executive is primarily responsible for generating new business for the company. Who is an Account Executive? The role necessitates a strong emphasis on sales metrics and performance.

Account Management 52

Account Management Management Acquisition Account Growth 52

Arpedio

JULY 12, 2023

Measure the effectiveness of your ABM strategy Under traditional marketing methods, success is typically assessed by examining metrics such as the overall customer count, the number of booked demos, the cost per acquisition, and the total number of leads.

Marketing 52

Marketing Advertising Decision-making Communication 52

SmartKarrot

APRIL 24, 2020

This ‘fine line’ is created by the gap between customer acquisition and customer retention. While customer acquisition is the key driver for dynamic revenue growth, customer retention is often the critical factor. What is Client Success? This, in turn, reduces the customer acquisition cost for the business.

Management 11

Management Account Management Acquisition Value Proposition 11