article thumbnail

6 ways to jump-start business growth in 2022

ACT

Whether your company is a new business or well established, here are six ways to jump-start your business growth strategy over the next 12 months. Building more market share , also known as market penetration , is one of the best business growth strategies for small businesses.

article thumbnail

Account Executive vs Account Manager: Key Differences

Arpedio

Understanding the nuances between executive and manager roles within the sales and client management landscape is essential for optimizing team performance and ultimately, fostering robust business growth. An Account Executive is primarily responsible for generating new business for the company. Who is an Account Executive?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The ROI of Account Planning

ProlifIQ

This analysis helps sales teams identify the account’s strengths, weaknesses, and potential areas for growth. It also enables them to tailor their approach and value proposition to address the specific needs and pain points of the account. What is the value of account planning?

article thumbnail

What is Whitespace in Sales?

Arpedio

Whitespace in sales is a concept that holds immense potential for businesses seeking enhanced growth and customer acquisition. By recognizing and strategically exploiting whitespace, companies can expand their reach, increase their market share, and ultimately drive revenue growth. New customer acquisition 3.

article thumbnail

KPI Management: Market Analysis KPIs

Flevy

Relevance : This KPI is a direct indicator of an organization’s growth relative to its competitors, reflecting the effectiveness of sales and marketing strategies. Customer Acquisition Cost (CAC) Definition : The total cost associated with acquiring a new customer, including marketing and sales expenses.

article thumbnail

Land and Expand: Strategy for Sustained Growth

Arpedio

By speaking their language, both figuratively and literally, businesses can effectively convey their value proposition and build strong customer relationships. Conducting thorough market research and understanding the unique needs and preferences of the target audience allows businesses to customize their offerings accordingly.

article thumbnail

Mastering Spin Selling: Techniques and Strategies

Arpedio

By focusing on the payoff or value proposition, sales professionals can encourage the prospect to move forward with the purchase decision. Customer Acquisition Cost (CAC) : Calculate the cost of acquiring a new customer, including sales and marketing expenses. Are you already using Salesforce?