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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients).

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Jun 21 – Customer Success Jobs

SmartKarrot

Be proactive in strengthening existing relationships and creating new ones to maximize acquisition, retention, and up-sell. Review and propose process improvements that drive client and market penetration. Drive events, below-the-line activities and represent the client in industry forums to drive awareness.

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

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Net Promoter Score (NPS)

Flevy

For even more best practices available on Flevy, have a look at our top 100 lists: Top 100 in Operational Excellence Top 100 in Strategy & Transformation Top 100 in Digital Transformation Top 100 in Digital Transformation Top 100 Consulting Frameworks Top 100 in Organization & Change