Remove Acquisition Remove Co-Creation Remove Communication Remove Procurement
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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Are we communicating value back to the customer, all the stuff that’s really in the day to day of someone who’s in a role like account manager, customer engagement, client services, customer success is called lots of things but the the job is fairly similar. I didn’t really communicate it to anybody.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

You need a compelling reputation, organized procedures, unambiguous communication, and effective project management to attract such clients. Customer Acquisition Cost (CAC): The sum invested in acquiring a new client, typically through marketing and sales efforts. Quickly adapt during mergers and acquisitions. Be not alarmed.

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The Art of Client Service, with Robert Solomon

Account Management Skills

So to me, if you look at the clients who have done iconic work, Apple with TBWACHIATDAY, Wieden+Kennedy with Nike, Crispin Porter Bogusky with the Mini, if you could have a list, you’ll find that there is a deep and abiding relationship built on trust that preceded the creation of great work. So follow up with a second thing.