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Land and Expand Strategy: Grow Your Business

Arpedio

An invaluable component of measuring an expansion strategy’s success is looking at customer acquisition costs (CAC) in comparison to the customer lifetime value (CLV). This comparison is at the heart of understanding the profitability and sustainability of growth initiatives.

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SalesTech News: @TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory

SBI

The information we get through TechTarget’s Email Alerts will enable our sales teams to focus on specific opportunities and customers who are currently in-market for NWN’s solution-as-a-service portfolio, allowing them to deliver better solutions, faster, while transforming the customer experience. Opportunity Management.

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10 Customer Retention Books CSMs Must Read in 2022

SmartKarrot

We have stressed it time and again – customer retention is key to the growth of a business! Good customer retention rate = product/market fit. It also means increased customer lifetime value, increased revenue, lower customer acquisition cost , and higher average order value. contact-form-7].

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. About Seismic. Media Contact.