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How to Drive More Growth from Customer Expansion Conversations

Corporate Visions

The post How to Drive More Growth from Customer Expansion Conversations by Anton Rius appeared first on Corporate Visions. If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. Not customer expansion. Train Customer Success for Sales Opportunities.

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One-Size-Does-NOT-Fit-All

Corporate Visions

New customer acquisition and demand generation just seem to get all the love when it comes to commercial spend and resources. Meanwhile, the vast majority of company revenue and growth in a given year will come from existing customers. The result? In fact, research reveals it’s quite wrong.

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What You Need to Know About the Challenger Sales Model

Corporate Visions

Instead, you need stories and skills specifically designed for customer expansion conversations to maximize your company’s ability to keep and grow your business. Work closely with Customer Success. Renewals and upsells require unique alignment between Marketing, Sales, and Customer Success organizations.

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The Fourth Value Conversation

Corporate Visions

Together, the three value conversations spanned the entire customer acquisition side of marketing and sales. This side of the customer conversation demands provocation and disruptive insights. Nevertheless, we started hearing a certain question from some of our customers.

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Top 50 Customer Success Influencers 2021

SmartKarrot

The evolving field of Customer Success owes its origin and rapid rise to a passionate community of pioneers, proponents, and practitioners. Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today.

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5-Min Webinar: How Rackspace Uses Integration & Gamification to Reimagine Enablement with @SeismicSoftware

SBI

Watch the 5-minute webinar below, or view the full webinar here : Seismic’s customer success team was able to understand our needs and delivered above and beyond what we expected. There is no sales enablement vendor that comes close to matching the customer success resources of Seismic. Seismic Resources.

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How to write a sales strategy that actually works

PandaDoc

Get the eBook. This may seem like the most obvious component of a successful and clear sales strategy, but you might be surprised just how many businesses miss the idea of a crystal-clear sales target. Define KPIs and success metrics. How do you measure the success of your new sales strategy? Start using data efficiently.

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