Hubspot Sales

MARCH 20, 2018

Value-added resellers often specialize in software, hardware, and other technologies. If you follow Chief Martec ’s Scott Brinker, you already know the marketing technology landscape has seen explosive growth over the past ten years, growing from just 150 software businesses in 2011 to over 5,000 in 2017.

Software 89

Software Software Brainstorming Customer Success 89

Zendesk

MAY 19, 2022

Just like conversion, the conversion rate can refer to a sale. Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. A parent purchasing baby clothes is a customer, but the infant is the consumer. Customer success.

B2C 98

B2C Sales CRM Profitability 98

SBI

DECEMBER 12, 2018

I asked thought leaders from various sales technology firms, how they think SalesTech will change the way salespeople sell in 2019. Historically, Customer Relationship Management (CRM) systems have tended to create work for sales people, rather than simplify their job. Here’s what they had to say.

Artificial Intelligence 55

Artificial Intelligence Prioritization Value Proposition CRM 55

SBI

NOVEMBER 7, 2019

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Sales Enablement. About Seismic.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20