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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Account Planning Account Planning is the process of developing a strategic plan for managing and growing key accounts, typically involving collaboration between sales, marketing, and customer success teams.

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How complex is your complex sale? An analogy with Judo belts

KAM With Passion

Green belt situation example: Acquisition of a CRM system . Third, the definition of what will be purchased eventually is not fixed : numerous modular platforms are available on the market and a CRM project is not only about software but also about consulting and training. It is up to the sales team to use this freedom smartly.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

This evaluation should consider whether growth has come through the retention of current customer revenue, the penetration of customers through increased usage or additional products, or the acquisition of new customers. The structure may be developed around key segments – for example, the telecommunications industry or major accounts.