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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

SEPTEMBER 1, 2022

Customer Acquisition Cost (CAC): The sum invested in acquiring a new client, typically through marketing and sales efforts. You will undoubtedly spend that time in numerous meetings, perhaps entangled in office politics or navigating hoops as the legal and procurement departments investigate your business. Be not alarmed.

Suppliers 10
Suppliers Insurance Energy and Utilities B2B 10
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Rethink Sales Podcast: Return on Sales Investment – Part 2

SalesGlobe

MARCH 8, 2023

So of course, there’s your 10-K, your proxy, your investor presentations, press releases, all that. Mark And a lot of that is around how we’re lining up to it, what offers are bringing to market, how we’re looking at the market in terms of current customer retention penetration, new customer acquisition.

Sales 52
Sales Marketing Decision-making Organization 52
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