Remove Acquisition Remove Innovation Remove Shareholders Remove Suppliers
article thumbnail

How a Relationship-led Economy Has Transformed Traditional Marketing

SuperOffice

Unfortunately, this style of marketing fails to capture all the key buying factors due to the explosion of product choices, digital channels, and innovative technologies. McKinsey also found companies that prioritized customer experience achieved three times the shareholder returns than companies that did not. Supplier selection.

article thumbnail

Top 5 Challenges for Chief Data Officers in 2022 (and How to Overcome Them)

SmartKarrot

Some of the questions that they need to address are – Do you need physical storefronts if you have fantastic data on your customers, products, and suppliers, for example? Is there a possibility for fashion companies to repurpose customer-behavioral content to come up with innovative products and revenue streams? contact-form-7].