THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ
Strategic Account Management Association
APRIL 5, 2021
1 In fact, many of them admit their meetings were a total waste of time. is that, in the same study, 80 percent of these same sales reps actually believe they’ve had a successful meeting!2 So how do I judge if MY meeting with an executive was successful?”. It means they didn’t prepare for a CXO meeting.
520 
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