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The Sliding Scale of Sales Transformation

Mike Kunkle

If you’re not a CEO, another C-suite executive with political capital and influence, a board member with clout, or a controlling investor, you may not be able to gain support for a full-scale business transformation. Mergers, acquisitions, business unit closures, or strategic divestitures have changed your core business.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

Customer Acquisition Cost (CAC): The sum invested in acquiring a new client, typically through marketing and sales efforts. It is far easier to negotiate with an early adopter or a business that has prioritized being on the cutting edge of technology than with an organization that sees innovation as a luxury.

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Rethink Sales Podcast: Return on Sales Investment – Part 2

SalesGlobe

So of course, there’s your 10-K, your proxy, your investor presentations, press releases, all that. Mark And a lot of that is around how we’re lining up to it, what offers are bringing to market, how we’re looking at the market in terms of current customer retention penetration, new customer acquisition.

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