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How to Do SaaS Competitive Analysis: The 2021 Guide

SmartKarrot

You will know of all the industry trends and meet or exceed what customers expect. You can identify the unique value proposition of the product and create it apart from competitors. Check for mergers or acquisition history to know the way it is moving. Understand competitor sales tactics, value propositions, design.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

Marketing 139