Account Management Skills

JANUARY 29, 2024

The account manager’s job is to keep and grow client relationships. Pricing based on number of hours spent has been the mainstay for agencies for decades but this is coming to an end – with procurement now looking closely at how agencies are adopting time saving AI tools to make the job quicker!

Account Management 40

Account Management Profitability Account Growth Procurement 40

Account Management Skills

AUGUST 7, 2023

Toerek Law helps independent marketing and creative service agencies protect and monetise their IP and manage the legal implications of their marketing and advertising work. I think they don’t own their position strongly enough in general in the client relationship with respect to what they generate.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

Account Management Skills

OCTOBER 4, 2021

Robert is the founder of Solomon Strategic, and he provides marketing counsel to ad agencies, clients, and those in marketing looking for behaviour change. Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. They think the client’s life revolves around advertising.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Account Management Skills

APRIL 3, 2023

If you’d like to talk to me about agency account management training, I’ve just updated the website to include three of the main courses that I run to help you retain and grow your existing client relationships. What is the account manager, going to be asked, first of all,?

Co-Creation 52

Co-Creation Account Management Procurement Management 52

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

FEBRUARY 20, 2023

But we are forming a dedicated programme, that will officially launch with a dedicated landing page on our website that says everything that we do for our clients and gives them a lot of value outside of just the actual delivery. Jenny Plant 18:57 I think, again, it’s something that is super smart.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52