Strategic Account Management Association

OCTOBER 26, 2021

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level. What’s next ?

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Strategic Communications

NOVEMBER 11, 2021

There is often tension between marketing and sales in many organizations. Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Cosawi

DECEMBER 28, 2021

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level. . Dominique Côté.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

SmartKarrot

JUNE 16, 2023

This article will provide you with the truths about remote work by debunking the 6 common myths concerning this working arrangement. Your workers are the business engine, and thus, the organization’s culture affects the way they interact with each other and the firm.

Remote Working 10

Remote Working Co-Creation Innovation Customer Success 10

Account Management Skills

AUGUST 24, 2021

The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting. You know, maybe they came down on them originally from a procurement perspective and kind of squeezed them dry.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. Blog Article. Blog Article. Public Relations Manager, Seismic.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20