Red Star Kim

JUNE 15, 2023

(200,000 companies with turnover or shareholder funds over £1.5m This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Used for building lists with over 300 search criteria. Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

JULY 11, 2022

There are lots of articles on internal communications, buy-in and stakeholder engagement. Modern CMOs see their role as guiding and inspiring thousands in their firms to communicate consistent brand values and messages. None for size of business, size of transaction, decision-making, nature of buyer). 10% Needs based.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

MARCH 22, 2021

Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? The best way to engage them in a meaningful conversation — while building credibility, trust, and rapport — is by telling a value-based story. 3 Steps to Create Value-based Stories.

Shareholders 128

Shareholders Value Proposition Decision-making Communication 128

Insightly

NOVEMBER 1, 2022

These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. Increase customer lifetime value (CLV): CRM models can help you increase CLV across every client relationship. CRM Models: How They Can Boost Customer Profitability. Three Common CRM Models.

Profitability 52

Profitability CRM Value Proposition Customer Experience 52

Account Manager Tips

NOVEMBER 19, 2022

Introduce your value proposition and start with your conclusion. Describe when and how you'll make your recommendation happen and immediate next steps. Changes the audiences information and brings data to life by making the facts insightful and memorable. Introduce your value proposition and start with your conclusion.

Value Proposition 246

Value Proposition Decision-making Shareholders Government 246