Red Star Kim

JULY 11, 2022

There are lots of articles on internal communications, buy-in and stakeholder engagement. Modern CMOs see their role as guiding and inspiring thousands in their firms to communicate consistent brand values and messages. For example: Internal communication – Why, how and what (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

JUNE 15, 2023

(200,000 companies with turnover or shareholder funds over £1.5m This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Used for building lists with over 300 search criteria. Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Account Manager Tips

NOVEMBER 19, 2022

Introduce your value proposition and start with your conclusion. Introduce your value proposition and start with your conclusion. 5 to 10 words Accurate and specific Don't use articles like a , an , the Don't use conjunctions, like and use a comma instead. Keep it simple - who you are and why you're there.

Value Proposition 246

Value Proposition Decision-making Shareholders Government 246

Hubspot Sales

MARCH 22, 2021

How can you up your sales game by learning how to tell value-based stories? There is an art to it, which I’ll walk you through in this article. A value-based story is then the hook or the linchpin of the credibility introduction to get the buyer engaged. 3 Steps to Create Value-based Stories. Find a common language.

Shareholders 128

Shareholders Value Proposition Decision-making Communication 128

Mercuri International

MARCH 8, 2022

When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago. 2 In this article, we explain why value-based selling is so important for your salespeople and your business. What does it mean to be value-based?

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

Insightly

NOVEMBER 1, 2022

Value proposition development: Now you’ve gathered as much data as possible about your customers and aligned all stakeholders, you can establish and create value propositions for each segment. Just like the other CRM models in this article suggest, you can never have too much information about your customer base.

Profitability 52

Profitability CRM Value Proposition Customer Experience 52

Liston Witherill

MARCH 16, 2021

        Value-Based Pricing: Is It Right For You?: In 2012, the wall street journal published an article claiming that Mac users were willing to pay 20 to $30. What is a value based pricing strategy? Full Transcript. Liston Witherill. Yes, even in business.

Profitability 40

Profitability Shareholders Publishing Value Proposition 40