Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned. There was also much debate about the use of artificial intelligence (AI). There are also differences in marketing to residential (B2C) and commercial (B2B) real estate buyers. the bricks and mortar).
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