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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. Investing in automation and artificial intelligence (AI). 75% were from the UK, 14% Australia, 3% Ireland, 3% Canada and 5% from the rest of the world.

Marketing 130
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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. AI is no longer a construct of the future. Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages.

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How to calculate ROI of CRM (& improve it too!)

Insightly

Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. The webinar was co-presented with online B2B growth community RevGenius. These methods are augmented with Artificial Intelligence (AI), suggesting next actions and elevating CRM usage beyond mere data input.

CRM 52