article thumbnail

The many colours of B2B sales performance

KAM With Passion

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Third, Key Account Management , i.e. the establishment of privileged relationships and the co-creation of value with truly strategic customers.

B2B 130
article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Sentiment and outlook are down year-on-year.

Marketing 130
article thumbnail

7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

AI is no longer a construct of the future. Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. and PeerSignal.org, explains how Keyplay.io

article thumbnail

Best Practices for Leveraging Content Across Multiple Social Media Channels

Strategic Communications

Deciding Which Channels to Be On David Bitton is co-founder and CMO of DoorLoop , a property management software for the technology-driven real estate industry, and a five-time entrepreneur with companies in tech, events, and services. We examined up-to-date web resources to gain a sense of the user demographics on each platform,” he says.

Media 52
article thumbnail

The Psychology of Sales Gamification & How to Implement It, According to Sales Leaders

Hubspot Sales

There are various tried and true methods that sales leaders can use to motivate their teams , like comprehensive training programs, building trust, and constructive feedback. Travis Haninger , Co-Founder and VP of Customer Experience at SequoiaCX, says that setting clear goals and objectives is crucial to a successful gamification program.

Sales 133
article thumbnail

The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. Constructive customer participation.

article thumbnail

Book review – Managing Brands

Red Star Kim

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.