Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. Constructive customer participation.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

JANUARY 16, 2023

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

KAM With Passion

MARCH 17, 2022

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

SmartKarrot

JUNE 16, 2023

They are actually able to meet their targets and the set deadlines because they can plan their time and use the time they would have spent commuting to do constructive work. They argue that remote employees cannot physically present and discuss their ideas with their co-workers.

Remote Working 10

Remote Working Co-Creation Innovation Customer Success 10

Account Management Skills

DECEMBER 14, 2021

They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. Maybe a B2B construction company adopted their social media strategy much later. That’s one of the cues, is this incredibly innovative. Do you agree?

Internet 52

Internet Digitalization Advertising Supply Chain 52

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creative, innovative, and low-cost strategies are used to achieve this growth.

Brainstorming 142

Brainstorming Co-Creation Media Onboarding 142