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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. Constructive customer participation.

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Book review – Managing Brands

Red Star Kim

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Sentiment and outlook are down year-on-year.

Marketing 130
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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

AI is no longer a construct of the future. Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. and PeerSignal.org, explains how Keyplay.io

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

The business relationships would include accounting services, legal counsel, vendors and suppliers, maintenance providers, banking services, advertising and marketing services, and investment services. Tangible property” simply means physical items, like clothing, vehicles, toys, construction materials, and so on.

Finance 145