KAM With Passion

OCTOBER 27, 2020

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. The blog articles will revolve around 3 themes, without precluding the possibility of broadening this framework. Why does it matter?

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Hubspot Sales

JULY 25, 2023

AI is no longer a construct of the future. Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case.

Co-Creation 86

Co-Creation Artificial Intelligence Sales Onboarding 86

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. Constructive customer participation.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

KAM With Passion

MARCH 17, 2022

Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Account Management Skills

DECEMBER 14, 2021

They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. Maybe a B2B construction company adopted their social media strategy much later. And we saw the boom of that. Jenny 46:44. That seems a lot fairer. Jenny 53:51.

Internet 52

Internet Digitalization Advertising Supply Chain 52

Hubspot Sales

MAY 22, 2018

Too much detail isn't helpful in a business plan and will only distract and confuse stakeholders. The appendix is optional, but it's a helpful place to include your resume and the resume(s) of your co-founder(s), as well as any permits, leases, and other legal information you want to include. Making Your Business Legal.

Finance 145

Finance Business Planning Small Business Investors 145