KAM With Passion

OCTOBER 27, 2020

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Second, Account Management , i.e. the management of existing customers. Why does it matter? Why does it matter?

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Red Star Kim

JANUARY 16, 2023

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. Improving/establishing account management. Improving project management on client engagements. Improving project management on client engagements.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. Constructive customer participation.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Account Management Skills

DECEMBER 14, 2021

If you’re an agency account manager and you want to invest in your career, and upgrade your account management skills, my next Account Accelerator programme starts on 27th January 2022. They’re just like, well let’s make our employees co owners of this thing. I’ve asked a few.

Internet 52

Internet Digitalization Advertising Supply Chain 52

Hubspot Sales

DECEMBER 27, 2023

Pipeline management training can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. According to Gartner, 72% of chief sales officers (CSOs ) cite improving pipeline creation as their top priority.

Management 93

Management CRM Sales Management Co-Creation 93