SmartKarrot

APRIL 24, 2020

In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. Customer segments are groups of customers that share common characteristics like industry, number of employees, products, location, etc for B2B marketing and gender, age, preferences, demographics, etc for the B2C market.

B2C 12

B2C Customer Success B2B Profitability 12

Hubspot Sales

AUGUST 21, 2023

Get your team together and brainstorm the various job titles that could be impacted by your solution. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. Content research: Brainstorm content topics that include that keyword. Understand your buyer’s journey.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

NOVEMBER 21, 2018

Get your team together and brainstorm the various job titles that could be impacted by your solution. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. Content research: Brainstorm content topics that include that keyword. Understanding your buyer’s journey.

Marketing 139

Marketing Advertising Decision-making Brainstorming 139