article thumbnail

The definitive guide on how to write a business plan (free templates)

PandaDoc

A business plan is essential to your company’s success. After all, seven out of ten businesses fail within five years. We know you’re starting a new business or moving to expand and want to stay focused on the positive and the last thing you want to talk about is failure. What is a business plan?

article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Get your team together and brainstorm the various job titles that could be impacted by your solution. Content research: Brainstorm content topics that include that keyword.

Marketing 140
article thumbnail

How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

But starting a business isn’t one of those "if you build it, they will come" situations. To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. How to Start a Business. Brainstorming business names?

Finance 145