Remove Brainstorming Remove Client Relationships Remove Facilitation Remove Logistics
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Why Every Key Account Manager Needs a Crisis Playbook

SmartKarrot

Assessment Tools: It is essential for a playbook to be equipped with tools and mechanisms that facilitate a swift and accurate appraisal of the situation at hand. Brainstorm Potential Crises: The first step in constructing any crisis playbook is to delineate the universe of potential challenges the organization and its clients might face.

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How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe

Account Management Skills

We talk about: – how the roles and the skill sets are different – how they work together on projects and retainers – how they manage the client relationship – what friction points can occur and how they overcome them – their advice for agencies thinking of moving to an AM/PM model.