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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Get your team together and brainstorm the various job titles that could be impacted by your solution. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. This can be in the form of a blog, whitepaper, or video. Content research: Brainstorm content topics that include that keyword.

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Lead generation during a crisis: How marketing and sales can support each other

Nutshell

Up to 40% of them are even saying no to booking sales meetings due to COVID-19. With the expected challenges and changes listed out for both teams, necessary adaptations start to reveal themselves… If reps aren’t trained on inside or digital sales, it’s time for them to learn. GET THE GUIDE. Image courtesy of Topo.

Marketing 119
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article thumbnail

The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Get your team together and brainstorm the various job titles that could be impacted by your solution. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. This can be in the form of a blog, whitepaper, or video. Content research: Brainstorm content topics that include that keyword.

Marketing 139
article thumbnail

Lead generation during a crisis: How marketing and sales can support each other

Nutshell

Up to 40% of them are even saying no to booking sales meetings due to COVID-19. With the expected challenges and changes listed out for both teams, necessary adaptations start to reveal themselves… If reps aren’t trained on inside or digital sales, it’s time for them to learn. GET THE GUIDE. Image courtesy of Topo.