Flevy

OCTOBER 12, 2023

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. Foster a culture of brainstorming and hypothesis development. The process should have well-defined steps from brainstorming ideas to creating hypotheses, executing hypotheses, and prioritizing ideas.

Brainstorming 102

Brainstorming Prioritization Digital Transformation Acquisition 102

Nutshell

MAY 4, 2020

With the expected challenges and changes listed out for both teams, necessary adaptations start to reveal themselves… If reps aren’t trained on inside or digital sales, it’s time for them to learn. For example, with fewer events and in-person meetups, marketing might predict a spike in digital advertising costs and competition.

Marketing 119

Marketing Publishing Sales B2B 119

Nutshell

MAY 4, 2020

With the expected challenges and changes listed out for both teams, necessary adaptations start to reveal themselves… If reps aren’t trained on inside or digital sales, it’s time for them to learn. For example, with fewer events and in-person meetups, marketing might predict a spike in digital advertising costs and competition.

Marketing 62

Marketing Publishing Sales B2B 62

Zendesk

FEBRUARY 17, 2022

Check out the following examples, and brainstorm lead magnet ideas with your team. Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. Digital marketing consultant Jon Loomer offers a Facebook ad quiz as a lead magnet for his audience. Infographic.

Acquisition 98

Acquisition Media Digitalization Brainstorming 98

ACT

NOVEMBER 15, 2022

They do all the grunt work while you brainstorm ways to improve the performance of your marketing campaigns and strategy. Fortunately, most marketing automation platforms are highly intuitive and come with many digital resources to get you up and running in no time. . That’s where marketing automation tools come into play.

Marketing 52

Marketing Small Business CRM Software 52

Hubspot Sales

AUGUST 21, 2023

Get your team together and brainstorm the various job titles that could be impacted by your solution. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. This can be in the form of a blog, whitepaper, or video. Content research: Brainstorm content topics that include that keyword.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

NOVEMBER 21, 2018

Get your team together and brainstorm the various job titles that could be impacted by your solution. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. This can be in the form of a blog, whitepaper, or video. Content research: Brainstorm content topics that include that keyword.

Marketing 137

Marketing Advertising Decision-making Brainstorming 137